Executing one of the biggest ad reveals to date, FCB New York launches a two-part campaign platform for Amtrak entitled 'Break the Travel Quo,' highlighting the frustrations associated with air and car travel, and causing consumers to rethink their travel options.
From its inception, the campaign set out to offer consumers insight on how Amtrak travel alleviates the usual pain points of air and car travel, such as baggage and seating restrictions, limited cellular and wi-fi access, and traffic, to name a few. In listening to travelers, FCB New York and Amtrak found train travel to be the cure for the many pain points often synonymous with air and car travel. FCB New York’s latest campaign for Amtrak serves as a wake-up call to travelers to think beyond the status quo and experience the more traveler-friendly accommodations that Amtrak has to offer.
Amtrak’s campaign highlights many of the amenities travelers often overlook when planning a trip. Not only does Amtrak boast one of the most generous baggage policies in the travel industry – allowing passengers to bring up to four pieces of luggage for free – but the rail company also offers free wi-fi on most trains, the freedom to use phones and electronic devices at all times (no “airplane mode”), the ability to travel with small pets on many trains, large spacious seats with ample legroom, and no middle seat, making it everything airplanes aspire to be.
Agency: FCB New York