MichelobULTRA: Play Your Course / Breathe by FCB

Agency: FCB
Date: Aug 2019
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The fastest growing beer brand in the US and currently the number three best-selling beer, Michelob Ultra, just unveiled two new TV commercials for Michelob Ultra and Michelob Ultra Pure Gold.

The new 30-second spot for the base Michelob Ultra beer is titled 'Play Your Course - #DoItForTheCheers.' To celebrate Michelob Ultra’s mission of encouraging balance between an active lifestyle and having fun, the commercial shows when you #DoItForTheCheers, everybody wins.

The next 30 second spot is for the brand’s USDA-certified organic beer, Michelob Ultra Pure Gold, and is titled 'Breathe,' the newest creative in Pure Gold’s marketing, encouraging consumers to reconnect with nature by enjoying organic beer. The campaign kicked off earlier this year with a buzzy ASMR-inspired Super Bowl commercial.

With both spots, Michelob Ultra is continuing to speak to active-minded consumers, whether that’s someone looking to finish off a fun, relaxing round of golf with a cold beer or celebrate a clean lifestyle with an organic beer best enjoyed in nature.

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