Agency: FCB
Date: Mar 2020
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PGA Champion golfer Brooks Koepka is crushing it on and off the golf course, and now also in his latest commercial with Michelob Ultra. The ad is set to make its national debut during the Players Championship this weekend.

The commercial highlights the vital role enjoyment plays in success. Viewers will see the fun ways Brooks manages to make the rigors of training enjoyable with a little help from his real life caddie (Ricky Elliott), girlfriend (Jena Sims), and dog (Cove) – all of whom make cameos in the spot.

The new TVC is part of the brand’s 'Do It For The Cheers' campaign, a fully-integrated campaign celebrating the important role enjoyment plays in active consumers' day-to-day lives.


FCB Creative:

Gabriel Schmitt - Chief Creative Officer

Samira Ansari - Executive Creative Director

Ecole Weinstein - Executive Creative Director

Jay Marsen - Creative Director

Lex Beltrone - Creative Director

Rodolfo Fernandes - Associate Creative Director

Ricardo Salgado - Associate Creative Director

FCB Production:

Adam Isidore - EVP, Director of Integrated Production

Jill Meschino - Executive Producer

Janice Katz - Director, Business Affairs

FCB Account/Project Management:

Megan Bundy - SVP, Group Account Director

Michael Fox - Account Supervisor

Kristin Oberg - Director, Project Management


Steve Miller - Director

Peter McCoubrey - 2nd Unit Director

Gregg Carlesimo - Executive Producer

Frank Dituri - Head of Production

Carla Tate - Producer


Gary Knight - Editor

Lauren Hertzberg - Managing Director

Ellese Shell - Executive Producer

Eytan Gutman - Senior Producer

POST The Mill

Clairellen Wallin - Bidding Producer

Rose Canuto - Producer

Fabien Coupez - 2D Lead