Michelob Ultra: Brooks Havin’ Fun by FCB
- Location:
PGA Champion golfer Brooks Koepka is crushing it on and off the golf course, and now also in his latest commercial with Michelob Ultra. The ad is set to make its national debut during the Players Championship this weekend.
The commercial highlights the vital role enjoyment plays in success. Viewers will see the fun ways Brooks manages to make the rigors of training enjoyable with a little help from his real life caddie (Ricky Elliott), girlfriend (Jena Sims), and dog (Cove) – all of whom make cameos in the spot.
The new TVC is part of the brand’s 'Do It For The Cheers' campaign, a fully-integrated campaign celebrating the important role enjoyment plays in active consumers' day-to-day lives.
Credits
FCB Creative:
Gabriel Schmitt - Chief Creative Officer
Samira Ansari - Executive Creative Director
Ecole Weinstein - Executive Creative Director
Jay Marsen - Creative Director
Lex Beltrone - Creative Director
Rodolfo Fernandes - Associate Creative Director
Ricardo Salgado - Associate Creative Director
FCB Production:
Adam Isidore - EVP, Director of Integrated Production
Jill Meschino - Executive Producer
Janice Katz - Director, Business Affairs
FCB Account/Project Management:
Megan Bundy - SVP, Group Account Director
Michael Fox - Account Supervisor
Kristin Oberg - Director, Project Management
RadicalMedia
Steve Miller - Director
Peter McCoubrey - 2nd Unit Director
Gregg Carlesimo - Executive Producer
Frank Dituri - Head of Production
Carla Tate - Producer
EDITORIAL Cut + Run
Gary Knight - Editor
Lauren Hertzberg - Managing Director
Ellese Shell - Executive Producer
Eytan Gutman - Senior Producer
POST The Mill
Clairellen Wallin - Bidding Producer
Rose Canuto - Producer
Fabien Coupez - 2D Lead