Portuguese Film Academy: Every Word Matters by FCB Lisbon

Agency: FCB Lisbon
Date: Nov 2017
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To advertise the first Festival of Scriptwriting for TV and Cinema in Portuguese language, promoted by the Portuguese Film Academy, FCB Lisbon created a smart and fun campaign that proves every word matters.

The two films, 'Orgasm' and 'Kitchen' show how an apparently insignificant word changes everything in the story.


Advertiser: Portuguese Film Academy

Chief commercial officer: Edson Athayde

Copywriters: Viton Araújo, Edson Athayde, Barbara Dzikanowice

Art director: Diego Tórgo

Production company: Bro Films

Film director: Mário Patrocínio

Director of photography: André Braz