Cobblestone Riders project turned the Portuguese cobblestone streets, criss-crossed with tramway rails, into the perfect place for a new way of skating.
And promoted this new sport with a radical online video series that has gone viral.
Client: Fuel TV
Agency: FCB Lisboa
Creative Director: Edson Athayde, Luis Silva Dias
Copywriter: Viton Araújo
Art Director: Rodrigo Burdman, Eduardo Pastor
Designer: João Martins
Shaper: Ricardo Marques
Film Director: Mario Patrocínio
Director of Photography: Pedro Patrocínio
Sound Design: Paulo Costa
Film Production: BRO Cinema
Audio Production: O Menino Grava