APAV – Portuguese Association for Victim Support: Excuses by FCB Lisbon

This poster campaign, created to raise awareness of domestic abuse, riffs on common explanations and excuses – such as 'I fell down the stairs' or 'It was the door' – used by survivors to hide abuse.

The ads were made for the Portuguese Association for Victim Support (APAV), a domestic abuse charity.

To raise awareness about the truth behind these statements, FCB Lisbon created a series of ads showing surreal houses built out of stairs and doors, showing how a house would actually have to look like to make all these excuses true.