Levi Strauss & Co: advert-body-1 by FCB
- Location:
FCB West created a new spot for Levi’s that celebrates diversity through dance.
The brand’s 'Circle' spot comes with the message that "We are all connected. We are more alike than different. And our differences only make us stronger,” said Levi's in a blog post.
'Makeba' by French artist Jain, is the soundtrack as a wide array of people from around the world dance in joyous circles. Levi's jeans are the thread that holds them together.
Credits
Client: Levi’s
Jennifer Sey: CMO
Chris Jackman: VP, Global Marketing
Lauren Uchrin: Director, Global Marketing
Adriana Higuera: Manager, Global Marketing
Agency: FCB West
Karin Onsager-Birch: Chief Creative Officer
Mike Long: SVP Group Creative Director
Charlotte McConnell: Senior Producer
Arlene Bae: SVP, Group Management Director
Lauren Geismar: Account Supervisor
Simon White: Chief Strategy Officer
Ryan Riley: Planning Director
Song: "Makeba" by Jain
Production
Believe Media/Cherry Films: Production Company
Jake Nava: Director
David Johnson: Director of Photography
Benedict Cooper: Executive Producer
Jannie McInnes: Executive Producer
Leo Scott at Cartel: Editor
The Mill: Post
