Last week saw the launch of FCB Inferno’s latest work for the Home Office. The agency was briefed to develop a national campaign to reassure those suffering from domestic abuse that they are still able to leave their home and seek refuge, and that support services remain open and available during lockdown.
The #YouAreNotAlone campaign encourages members of the general public to show their solidarity and support for those who may be suffering, by sharing a photo of a heart on their palm and asking others to do the same via their social channels or displaying the campaign message in their windows. This simple, but powerful act shows victims they are not alone, signposts them to the help they need and conveys to perpetrators that domestic abuse is unacceptable in any circumstances.
Since the campaign launched on Saturday 11 April, the campaign has reached over 1.5 million people across social media with thousands of people sharing its message, including the likes of Dua Lipa, Kate Beckinsale, Lauren Laverne, and This Morning’s own resident doctor, Dr Zoe Williams.