The Home Office: advert-body-1 by FCB Inferno
- Location:
A major new anti-knife campaign developed by FCB Inferno for the UK Home Office, aimed at young people aged 10-21, directly challenges the perception that knife possession is normal and makes you safer.
Created to educate young people on the serious consequences of carrying knives and to signpost those at risk to organisations that can offer positive alternatives and practical support, the campaign includes short films telling the stories of young people who have been affected by knife violence, but chose to become #knifefree.
Credits
Sharon Jiggins - Executive Vice President, FCB Inferno
Al Young - Creative partner, FCB Inferno
Vicki Holgate - Chief Strategy Officer, FCB Inferno
Ben Edwards - Creative Director, FCB Inferno
Guys Hobbs - Creative Director, FCB Inferno
Emily Whiteaway - Account Director, FCB Inferno
Jamie Tomkins - Senior Account Manager, FCB Inferno
Lara Ashman - Account Manager, FCB Inferno
Charlie Coombes - Producer, FCB Inferno
Senior Project Manager - Tom Lawrence, FCB Inferno
Laura Pirkis - Senior Strategist, FCB Inferno
Lucie Newlan - Strategist, FCB Inferno
Adam Booker - Lead Designer, FCB Inferno
Sian Pearson - Account Executive, FCB Inferno
Rich Bagley - Artworker, FCB Inferno
Steve Clark - Artworker, FCB Inferno
Chris Jordan - Digital designer, FCB Inferno
Director - James Burns
Production House - Archer's Mark
