The Big Issue has launched its first ever Christmas Appeal film to help raise awareness of the need for support for its network of magazine vendors who are facing an unprecedented period of hardship this winter.
The film features the fond recollections of Big issue vendor Martin McKenzie has of his customers before the pandemic and contrasts it with the far emptier streets that he faces when out selling the magazine in present times.
It also features a voiceover from Christopher Eccleston, who is a long-term supporter of the organisation, having first appeared on the cover of the magazine in 1996, and who was recently appointed a Big Issue Brand Ambassador.
Client: The Big Issue
CEO - Paul Cheal
Group Executive Director – Lara McCullagh
Group Marketing & Communications Director – Zoe Hayward & Iain Morrison
Head of Communications – Ruth Law
Group Head of Marketing – Nashitha Suren
Marketing and Communications Executive – Vicky Major
Agency : FCB Inferno Senior Account Director – Hannah Thorn
Strategy – Imogen Armstrong Creative Directors – Jess Giles & Austin Hamilton
Creatives – Francesca Ferracini & Alice Teruzzi
Production: FCB Inferno
Director & Editor – Alvaro Ramirez
Producer – Livvy Tidd
Camera Operator – Andy Muir
AC – Kitt Sullivan
Runners – Will Akbar / Joseph Sy
Casting – Mad Dog 2020
Photographer – Louise Haywood –Schiefer
Sound – No.8 London
Grade - No.8 London
Flame - Ewanme