Date: Dec 2020
Your Vote
Overall Rating
Opps, please vote again
20 votes

The Big Issue has launched its first ever Christmas Appeal film to help raise awareness of the need for support for its network of magazine vendors who are facing an unprecedented period of hardship this winter.

The film features the fond recollections of Big issue vendor Martin McKenzie has of his customers before the pandemic and contrasts it with the far emptier streets that he faces when out selling the magazine in present times.

It also features a voiceover from Christopher Eccleston, who is a long-term supporter of the organisation, having first appeared on the cover of the magazine in 1996, and who was recently appointed a Big Issue Brand Ambassador.


Client: The Big Issue

CEO - Paul Cheal

Group Executive Director – Lara McCullagh

Group Marketing & Communications Director – Zoe Hayward & Iain Morrison

Head of Communications – Ruth Law

Group Head of Marketing – Nashitha Suren

Marketing and Communications Executive – Vicky Major

Agency : FCB Inferno Senior Account Director – Hannah Thorn

Strategy – Imogen Armstrong Creative Directors – Jess Giles & Austin Hamilton

Creatives – Francesca Ferracini & Alice Teruzzi

Production: FCB Inferno

Director & Editor – Alvaro Ramirez

Producer – Livvy Tidd

Camera Operator – Andy Muir

AC – Kitt Sullivan

Runners – Will Akbar / Joseph Sy

Casting – Mad Dog 2020

Photographer – Louise Haywood –Schiefer


Sound – No.8 London

Grade - No.8 London

Flame - Ewanme