Client: SKY Q
Date: Mar 2016
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FCB Inferno has created eight direct response TVCs to support the launch of Sky TV’s brand-new, premium ‘Sky Q’ product. The ads continue to utilise the core brand idea – TV content bursting free from screens, in the form of liquid droplets, following consumers as they switch seamlessly between TVs and tablets – a term Sky have coined Fluid Viewing.

Initially, two 30” ads will air on Sky’s Ad Smart service, with one 40” on Peak airtime. A following five edits planned for phasing throughout 2016.


Creative Director: Owen Lee, Natasha Blevins

Copywriter: Ben Usher

Additional Credits: Account Director: Jon Mobbs, Bindy Bowden

Strategy: Marcus Richardson

TV Producer: Mandy Boyter, Rosie Hutchinson

Production Company: Academy Films

Director: Conkerco

Executive Producer: Mark Whittlow-Williams

Director of Photography: Ben Magahy

VFX & Design: The Mill

Executive Producer: Misha Stanford-Harris

Shoot Supervisor: Hitesh Patel, Mike Chapman

2D Lead Artist: Gianluca Di Marci

3D Lead Artist: Adam Droy, Paul Donnellan

Colour: The Mill

Executive Producer, Colour: Dan Kreeger

Colourist: Seamus O’Kane

Sound: Angell Sound

Sound Designer: Nick Angell

Offline Editor: Nick Hindson – Assembly Rooms