Crisis: Home For All by FCB Inferno
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Crisis has launched the latest instalment of #HomeForAll, the urgent campaign created by the charity and newly appointed creative agency FCB Inferno, to drive the end of homelessness in Britain.
Back in March, in the wake of the Covid-19 pandemic, the effort to provide all those sleeping rough or in crowded night shelters with hotel and emergency accommodation undoubtedly saved lives. During this time, the UK made unprecedented progress toward ending homelessness. In England alone, nearly 15,000 people experiencing homelessness, including the majority of people sleeping rough, were provided with safe accommodation in a matter of days. However, as we continue to near the end of lockdown, the charity is galvanising the British public to join the cause, building off the achievements and momentum of the past few months to unite the public under the belief that the end of homelessness is within our reach.
The integrated campaign has a distinctive look and feel which was developed to reflect all the ways we as a society could help to end homelessness, with graphics that bring to life the tangible actions and ways of communicating that will ultimately lead to us achieving our goal. A group of artists with differing styles have been assembled, infusing each design with its own distinct personality. The artists include James Daw, Olivia Rose Southern, Ailsa Yexley, Hattie Fellowes, Luke Smile and Ashley LeQuere
Credits
Crisis UK
Kate Nightingale, Head of Marketing and Communications
Helen Radia, Head of Individual Supporters
Lauren Barr, Supporter Innovation Manager
Cath Weston, Big Campaigns Strategist and Planner
Rachel Sacks, Communications Planning and Strategy Manager
Natasha Giraudel, Marketing and Brand Manager
Paul McCarthy, Digital Manager
Anna Clark, Digital Marketing Manager
Lucy Furneaux, Fundraising Development Manager
Claire Holt, Supporter Engagement Manager
Katie Cooper, News and Media Manager
Hannah Slater, Campaigns Manager Agency
FCB Inferno
Sharon Jiggins, CMO
Hannah Thorn, Senior Account Director
Sarah Lefkowith, Senior Creative/Associate Creative Director
Nicole Chen, Senior Creative
Becci Salmon, Joint Design Lead
Sabrina May, Creative Producer
CC Clark, EVP Comms
Zoe Crook, Head of Influencer marketing
Laura Hall, Influencer Director
Laura Greenslade, Senior Digital Communications Manager
Lucie Newlan, Senior Strategist
Imogen Armstrong, Junior Strategist