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BMW: Sometimes Electric. Always BMW by FCB Inferno

Client: BMW
Date: Mar 2020
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More and more people are considering going electric with their next car purchase. Whilst some people might not be ready to make the leap to full electric, BMW offers a range of Plug-in Hybrid (PHEV) cars, which combine a combustion petrol engine and an electric motor to offer the driver the benefit of both petrol and electric.

BMW Plug-in Hybrids (PHEV) are available on many of existing models in the range, from a saloon to an SUV. A PHEV is every inch a BMW, so they look, feel and drive exactly as you would expect the ultimate driving machine to.

The campaign idea is simple. In the films, each time a BMW PHEV switches from petrol to electric, it glows with pure white light. When it changes back to petrol, the light disappears. In other words, the car is ‘Sometimes electric. Always BMW.’