Barnardo's: advert-top-1 by FCB Inferno
- Location:
'Follow Me' for Banardo's shows how online behaviour wouldn’t fly in the real world, and encourages parents to start a conversation with their kids about who they should – and shouldn’t be – friends with online.
The filmed experiment was purposefully designed to shine a light on the inconsistency between how parents would react to this behaviour in the real world, but not preventing the same thing happening to their child online. In the real world, if a random adult wants to be friends with your children, alarm bells would go off and you would get them out of that situation in a hurry. But unfortunately, social media makes things far more difficult.
Directed by Ben Woolf, the film shows a stranger approaching families on the street and asking whether they can ‘follow’ their children. The man sought out families in shopping centres, parks and other public spaces, for a good cause - to raise awareness of the risks posed by strangers ‘following’ young people online. The parents’ reactions range from disbelief to anger, and it highlights the reality that not every online follower is a friend.
Credits
Owen Lee - Executive Creative Director – FCB Inferno
Chris Baker – Head of Strategy – FCB Inferno
Laura Coleman - Senior Strategist – FCB Inferno
Jessica Giles – Art Director – FCB Inferno
Austin Hamilton – Copywriter – FCB Inferno
Jonny Ray – Business Director – FCB Inferno
Hestor Manning-Marsh – Senior Account Manager – FCB Inferno
Producer – Charlie Coombes
Production company - Beast
Director – Ben Woolf
Producer – Shaun Nickless
