When playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling of feeling guilty by giving a reason to play, any minute of the day.
Whyitsokaytoplay.com is a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play.
Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day.