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The Drum

Walmart: Feeding More Than Hunger by FCB Chicago

Client: Walmart
Date: Apr 2021
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For this years annual 'Fight Hunger. Spark Change', Walmart has decided to take a different approach in marketing its program, highlighting why customers should support the program, instead of just making customers aware of the hunger issue.

Showing it’s not just about providing those facing food insecurity with food, but understanding why food is so important, the eighth instalment arrives after a tough year where hunger relief has been more visible.

To announce this year's instalment, Walmart has teamed up with LeBron James' mother, Gloria James, who is seen sharing her personal story of relying on family, friends and others in her community in putting food on their table when her son was growing up. She explains how that support set him on the path to all that he has achieved today.