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Michelob Ultra: Call from Nature by FCB Chicago

Date: Feb 2019
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Michelob Ultra Pure Gold is unveiling a new ad during the Oscars pre-show. Inspired by the fitness trend known as Animal Flow, the cinematic-style spot – 'Call From Nature' – documents a group of urbanites as they escape their everyday routines and return to a natural place where they can enjoy beer in its pure, organic form.

The campaign aims to connect the brand to consumers who live a wellness-driven lifestyle. 'Call From Nature' also comes fresh off the heels of Pure Gold’s disruptive, ASMR-style Super Bowl commercial with Zoe Kravitz, and is another example of how Michelob Ultra Pure Gold is using rising fitness trends to drive awareness for the organic beer.


Client: Michelob Ultra

Agency: FCB Chicago

Liz Taylor: Chief Creative Officer

Fred Levron: Global Creative Partner

Azania Andrews: Vice President of Marketing, Michelob Ultra

Marcela Garcia: Senior Director of Marketing, Michelob Ultra

Sam Luchini: SVP, Executive Creative Director

Avital Pinchevsky: SVP, Executive Creative Director

Dean Paradise: VP, Creative Director

Bruno Mazzotti: VP, Creative Director

Alice Crippa: Associate Creative Director

Mike Norgard: Copywriter

Rodolfo Fernandes: Senior Art Director

Ricardo Salgado: Senior Copywriter

Kerry Hill: EVP, Management Director, Integrated Production Services

Will St. Clair: SVP, Director Integrated Production

Joe Tipre: Group Executive Producer

Ximena Aguirre: Senior Producer

James Mahoney (Stump): Executive Producer, Music Director

Thomas Hehir: SVP, Director of Strategic Planning

Melanie Hellenga: SVP, Group Management Director

Mike Giangreco: VP, Management Director

Julie Crimmins: Account Supervisor

Colette Charak: Account Executive

Kristin Oberg: Associate Director, Project Management

Production Company: Reset Content

Director - Ian Pons Jewell

Managing Director - Dave Morrison

Executive Producer - Deannie O’Neil

Head Of Production - JP Colombo

Line Producer - Megan Moore

1st AD - Bobby Phillips

DP - Marc Gomez

Movement Choreographer - Charlotte Mayhew

Editorial Co. – Whitehouse Post

Tobias Suhm - Editor

Alex Kane - Assistant Editor

Kristin Angeletti - Executive Producer

JoJo Scheerer - Head of Production


Executive producer: Kate Hitchings

Senior Producer: Niki Goodwin

2D Leads: Adam Watson, Mikey Smith

2D Artists: Phoebe Britton, Kevin Jones, Brendan Smith, Ian Harris, Ivy Depies, Ben Persons, Dave Damant, James Aguilar

3D Lead: Steve Beck

3D Artists: Nate Lapinski, Corinne DeOrsay, Josh Matthews, Greg Gutkin, Joshua Merck, Ty Coyle, Huisoo Lee, Dana DiGioia, Steven Browning, Jennifer Kim, Kris Kelly, Nha Ca Chau, Arrev Chantikian,

DMP: Rocco Gioffre

Color: Luke Morrison

Color Assistant: Kaitlyn Battistelli

Music – TBD

Sound Design – Will Cohen & Jim Stewart

Sound Design Co – String and Tins

Mix Studio: L+T

Mixer: Jason Ryan

Assistant: Batsirayi Zesaguli

Producer: Alex Bartczak