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Michelob Ultra: Call from Nature by FCB Chicago

Date: Feb 2019
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Michelob Ultra Pure Gold is unveiling a new ad during the Oscars pre-show. Inspired by the fitness trend known as Animal Flow, the cinematic-style spot – 'Call From Nature' – documents a group of urbanites as they escape their everyday routines and return to a natural place where they can enjoy beer in its pure, organic form.

The campaign aims to connect the brand to consumers who live a wellness-driven lifestyle. 'Call From Nature' also comes fresh off the heels of Pure Gold’s disruptive, ASMR-style Super Bowl commercial with Zoe Kravitz, and is another example of how Michelob Ultra Pure Gold is using rising fitness trends to drive awareness for the organic beer.

Credits

Client: Michelob Ultra

Agency: FCB Chicago

Liz Taylor: Chief Creative Officer

Fred Levron: Global Creative Partner

Azania Andrews: Vice President of Marketing, Michelob Ultra

Marcela Garcia: Senior Director of Marketing, Michelob Ultra

Sam Luchini: SVP, Executive Creative Director

Avital Pinchevsky: SVP, Executive Creative Director

Dean Paradise: VP, Creative Director

Bruno Mazzotti: VP, Creative Director

Alice Crippa: Associate Creative Director

Mike Norgard: Copywriter

Rodolfo Fernandes: Senior Art Director

Ricardo Salgado: Senior Copywriter

Kerry Hill: EVP, Management Director, Integrated Production Services

Will St. Clair: SVP, Director Integrated Production

Joe Tipre: Group Executive Producer

Ximena Aguirre: Senior Producer

James Mahoney (Stump): Executive Producer, Music Director

Thomas Hehir: SVP, Director of Strategic Planning

Melanie Hellenga: SVP, Group Management Director

Mike Giangreco: VP, Management Director

Julie Crimmins: Account Supervisor

Colette Charak: Account Executive

Kristin Oberg: Associate Director, Project Management

Production Company: Reset Content

Director - Ian Pons Jewell

Managing Director - Dave Morrison

Executive Producer - Deannie O’Neil

Head Of Production - JP Colombo

Line Producer - Megan Moore

1st AD - Bobby Phillips

DP - Marc Gomez

Movement Choreographer - Charlotte Mayhew

Editorial Co. – Whitehouse Post

Tobias Suhm - Editor

Alex Kane - Assistant Editor

Kristin Angeletti - Executive Producer

JoJo Scheerer - Head of Production

VFX – ETC

Executive producer: Kate Hitchings

Senior Producer: Niki Goodwin

2D Leads: Adam Watson, Mikey Smith

2D Artists: Phoebe Britton, Kevin Jones, Brendan Smith, Ian Harris, Ivy Depies, Ben Persons, Dave Damant, James Aguilar

3D Lead: Steve Beck

3D Artists: Nate Lapinski, Corinne DeOrsay, Josh Matthews, Greg Gutkin, Joshua Merck, Ty Coyle, Huisoo Lee, Dana DiGioia, Steven Browning, Jennifer Kim, Kris Kelly, Nha Ca Chau, Arrev Chantikian,

DMP: Rocco Gioffre

Color: Luke Morrison

Color Assistant: Kaitlyn Battistelli

Music – TBD

Sound Design – Will Cohen & Jim Stewart

Sound Design Co – String and Tins

Mix Studio: L+T

Mixer: Jason Ryan

Assistant: Batsirayi Zesaguli

Producer: Alex Bartczak