Michelob Ultra: Call from Nature by FCB Chicago
- Location:
Michelob Ultra Pure Gold is unveiling a new ad during the Oscars pre-show. Inspired by the fitness trend known as Animal Flow, the cinematic-style spot – 'Call From Nature' – documents a group of urbanites as they escape their everyday routines and return to a natural place where they can enjoy beer in its pure, organic form.
The campaign aims to connect the brand to consumers who live a wellness-driven lifestyle. 'Call From Nature' also comes fresh off the heels of Pure Gold’s disruptive, ASMR-style Super Bowl commercial with Zoe Kravitz, and is another example of how Michelob Ultra Pure Gold is using rising fitness trends to drive awareness for the organic beer.
Credits
Client: Michelob Ultra
Agency: FCB Chicago
Liz Taylor: Chief Creative Officer
Fred Levron: Global Creative Partner
Azania Andrews: Vice President of Marketing, Michelob Ultra
Marcela Garcia: Senior Director of Marketing, Michelob Ultra
Sam Luchini: SVP, Executive Creative Director
Avital Pinchevsky: SVP, Executive Creative Director
Dean Paradise: VP, Creative Director
Bruno Mazzotti: VP, Creative Director
Alice Crippa: Associate Creative Director
Mike Norgard: Copywriter
Rodolfo Fernandes: Senior Art Director
Ricardo Salgado: Senior Copywriter
Kerry Hill: EVP, Management Director, Integrated Production Services
Will St. Clair: SVP, Director Integrated Production
Joe Tipre: Group Executive Producer
Ximena Aguirre: Senior Producer
James Mahoney (Stump): Executive Producer, Music Director
Thomas Hehir: SVP, Director of Strategic Planning
Melanie Hellenga: SVP, Group Management Director
Mike Giangreco: VP, Management Director
Julie Crimmins: Account Supervisor
Colette Charak: Account Executive
Kristin Oberg: Associate Director, Project Management
Production Company: Reset Content
Director - Ian Pons Jewell
Managing Director - Dave Morrison
Executive Producer - Deannie O’Neil
Head Of Production - JP Colombo
Line Producer - Megan Moore
1st AD - Bobby Phillips
DP - Marc Gomez
Movement Choreographer - Charlotte Mayhew
Editorial Co. – Whitehouse Post
Tobias Suhm - Editor
Alex Kane - Assistant Editor
Kristin Angeletti - Executive Producer
JoJo Scheerer - Head of Production
VFX – ETC
Executive producer: Kate Hitchings
Senior Producer: Niki Goodwin
2D Leads: Adam Watson, Mikey Smith
2D Artists: Phoebe Britton, Kevin Jones, Brendan Smith, Ian Harris, Ivy Depies, Ben Persons, Dave Damant, James Aguilar
3D Lead: Steve Beck
3D Artists: Nate Lapinski, Corinne DeOrsay, Josh Matthews, Greg Gutkin, Joshua Merck, Ty Coyle, Huisoo Lee, Dana DiGioia, Steven Browning, Jennifer Kim, Kris Kelly, Nha Ca Chau, Arrev Chantikian,
DMP: Rocco Gioffre
Color: Luke Morrison
Color Assistant: Kaitlyn Battistelli
Music – TBD
Sound Design – Will Cohen & Jim Stewart
Sound Design Co – String and Tins
Mix Studio: L+T
Mixer: Jason Ryan
Assistant: Batsirayi Zesaguli
Producer: Alex Bartczak