Getty Images: Watermarks for Water by FCB Chicago

Date: Mar 2018
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A campaign for Getty Images, called 'Watermarks for Water,' launches on World Water Day and aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark.

The Watermarks for Water collection features than 300 images, shot by some of the world’s top photographers, highlighting the lack of clean drinking water around the world. Getty will be launching a special microsite, and each time an image from that collection is licensed, the iconic Getty watermark is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries.


Client: Getty Images

Campaign: Watermarks for Water

Agency: FCB Chicago

FCB Chicago

Chief Creative Officer: Liz Taylor

Worldwide Creative Partner: Fred Levron

Executive Creative Director: Jon Flannery

Executive Creative Director: John Claxton

Creative Directors: Bruno Mazzotti and Dean Paradise

Senior Copywriter: Kate Cullen

Senior Art Director: Franki Geib

Executive Creative Producer: John Bleeden

Senior Producer: Carolina Sierralta

VP, Management Director: Kathryn Horsley

SVP, Print Production: Julie Regimand

Project Manager: Matt Hartwig


Executive Vice President: Kim DeNapoli

Account Director: Katherine Fliess

Cutters NY

Editor: Nadav Kurtz

Assistant Editor: Peter Zachwieja

EP: Elizabeth Krajewski

Producer: Stephanie Rose

Cutters Chicago

Editor: Matt Walsh

Assistant Editor: Jackie Cohen

Producer: Heather Richardson

Flavor Chicago

EP: Neal Cohen

Finishing Artist: Chris Elliott

Senior Designer: Colby Capes

Color: Brian Higgins

Lord & Thomas

Audio Manager: Jason Ryan

Audio Engineer: Alec Chojnacki

Associate Audio Engineer: Batsirayi Zesaguli

Audio Producer: Alex Bartczak


President: Virginia Devlin

SVP, Integrated Media: Kate Knox

Associate, Media Relations: Mackenzie Woods

Facebook: Stories Can Do It by Droga5

Added 23 September 2019
Agency: Droga5
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