Cox Communications: advert-body-3 by FCB Chicago
- Location:
Cox Communications, the nation’s third largest cable provider, this month launches a new effort called 'Epic Battle.
The effort, by the Chicago office of Interpublic Group’s FCB, highlights 'Xtras,' a group of upgrades offered by Cox which give customers more entertainment for just $5 per month. This new effort is a continuation of the marketer’s larger 'Everything is better with Xtras' campaign.
In the spot, two medieval armies are preparing to face off in battle. The one side charges and the other prepares to defend. After a short charge, we see that the approaching horde is really just a couple of guys in a field. The tag states, "Battle scenes are better with extras."
The spot was directed by Paul Middleditch with DP Tom Sigel. 'Epic Battle' is running in key Cox markets, including Las Vegas, Phoenix, San Diego, New Orleans, Oklahoma City, Omaha, Providence and Roanoke.
Credits
Client: Cox Communications
Director, Customer & Non Customer Campaign Creative: Kelly Morgan
Manager, Customer Campaign Creative: Tawny Reyes-Ruden
Agency: FCB Chicago
Chief Creative Officer: Liz Taylor
SVP, Executive Creative Director: Avital Pinchevsky
VP, Creative Director: Monserrat Valera
Creative Director: Tom Flanigan
Senior Art Director: Peter De Guzman
Copywriter: Sara Driscoll
Executive Producer: Stephen Clark
Agency Producer: Stacy Miller
EVP, Group Managing Director: Cary Pierce
VP, Management Director: Tony Riley
Account Supervisor: Eric Lessens
Account Executive: Tess Babbitt
Senior Production, Business Manager: Natalie Schrimpl
Production Company: A WHITELABEL Product
Director: Paul Middleditch
Managing Partner: Ellen Clarke
Executive Producer: Alexis Kaplan
Line Producer: Anna Joseph
DP: Tom Sigel
Post: Lord & Thomas
Executive Producer: Celena Mossell
Editor: Steve Immer
EP, Director of Music: Stump Mahoney
Audio Manager: Jason Ryan
Timber VFX
Executive Producer: Sabrina Elizondo
Senior Producer: Seth Gantman
Creative Director: Jonah Hall
The Mill
Color Producer: Dan Butler
Colorist: Luke Morris
