Cox Communications: Epic Battle by FCB Chicago

Date: Jul 2018
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Cox Communications, the nation’s third largest cable provider, this month launches a new effort called 'Epic Battle.

The effort, by the Chicago office of Interpublic Group’s FCB, highlights 'Xtras,' a group of upgrades offered by Cox which give customers more entertainment for just $5 per month. This new effort is a continuation of the marketer’s larger 'Everything is better with Xtras' campaign.

In the spot, two medieval armies are preparing to face off in battle. The one side charges and the other prepares to defend. After a short charge, we see that the approaching horde is really just a couple of guys in a field. The tag states, "Battle scenes are better with extras."

The spot was directed by Paul Middleditch with DP Tom Sigel. 'Epic Battle' is running in key Cox markets, including Las Vegas, Phoenix, San Diego, New Orleans, Oklahoma City, Omaha, Providence and Roanoke.

Credits

Client: Cox Communications

Director, Customer & Non Customer Campaign Creative: Kelly Morgan

Manager, Customer Campaign Creative: Tawny Reyes-Ruden

Agency: FCB Chicago

Chief Creative Officer: Liz Taylor

SVP, Executive Creative Director: Avital Pinchevsky

VP, Creative Director: Monserrat Valera

Creative Director: Tom Flanigan

Senior Art Director: Peter De Guzman

Copywriter: Sara Driscoll

Executive Producer: Stephen Clark

Agency Producer: Stacy Miller

EVP, Group Managing Director: Cary Pierce

VP, Management Director: Tony Riley

Account Supervisor: Eric Lessens

Account Executive: Tess Babbitt

Senior Production, Business Manager: Natalie Schrimpl

Production Company: A WHITELABEL Product

Director: Paul Middleditch

Managing Partner: Ellen Clarke

Executive Producer: Alexis Kaplan

Line Producer: Anna Joseph

DP: Tom Sigel

Post: Lord & Thomas

Executive Producer: Celena Mossell

Editor: Steve Immer

EP, Director of Music: Stump Mahoney

Audio Manager: Jason Ryan

Timber VFX

Executive Producer: Sabrina Elizondo

Senior Producer: Seth Gantman

Creative Director: Jonah Hall

The Mill

Color Producer: Dan Butler

Colorist: Luke Morris

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