Bud Light: St. Patrick's Day bottle by FCB Chicago

Client: Bud Light
Date: Mar 2019
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The last thing that springs to mind when someone mentions the dewy rolling hills and tranquil pastures of Ireland, is Bud Light. But this St. Patrick’s Day, the light beer brand is determined to take things seriously, with a bottle inspired by Ireland’s rich history and traditions.

Designed by FCB/RED – the retail division of FCB Chicago – the bottle includes accurately translated Gaelic writing in place of the classic Bud Light banner, Celtic knots steeped in traditional Irish folklore and the original three-leafed shamrock instead of the incorrect four-leaf clover that’s so common today. Even the color of the bottle was inspired by the hue of the grass in the Killarney Hills.

The exclusive bottles are available in select bars over the St. Patrick’s Day weekend.

Credits

Agency: FCB/RED

Client: Bud Light

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