Agency: FCB Canada
Date: Dec 2021
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Bank of Montreal (BMO) and FCB Canada are playing their part to cut down on landfill waste this Christmas while supporting women-owned businesses by creating custom recyclable gift wrap that double as ad space.

’Wrap the Good’ supports Canadian female business owners who have been disproportionately impacted by the pandemic, with official stats showing that more than a third have weathered a decline in revenues of at least 30%.

The colorful wrapping is printed with dozens of gift ideas complete with a QR code that guides the curious to an accompanying Pinterest board that houses hundreds of shoppable products from qualifying businesses such as Blume, Remix Snacks and Mme L’Ovary.