Magic is in the air this festive season as Air Canada debuts a heartwarming campaign bringing an imaginative take on traveling.
‘Tis the Season to Believe’ was created by FCB Canada, in partnership with Stoopid Buddy Stoodios, and hopes to emotionally connect with people who haven’t been able to see loved ones in the last couple of years.
It’s a touching tale of an Air Canada pilot who brings home a snow globe for her young son to add to his growing collection. Through the boy’s imagination viewers witness the ornaments coming to life as the camera pans from the real-life shots to stop-motion animation scenes inside two of the glass domes.
As the story continues, we meet two characters in the separate snow globes – one in a cold wintry scene and the other in a tropical setting. Although they are separated by glass, and climates, they form a bond with each other and long for the day that they can eventually meet, leaning into the campaign sentiment that being together really is special.