Maybe this is our last chance? by FCB Artgroup
- Location:
Unilever beauty brand Pure Line enlisted FCB Artgroup to find a way to celebrate the brand’s responsible attitude to nature and caring for the natural beauty of women for Earth Day.
In a spot that smartly blends Mother's Day and Earth Day, the agency asked women the question, "If today were the last day to say something to your mother, what would you say to her?"
They then asked the same question, but for Mother Earth.
The result was a touching, surprising and emotional video that reflected Pure Line’s commitment to taking care of nature and the environment.
Credits
AGENCY: FCB Artgroup
Managing Director - Demet Demiray
Regional Creative Director - Juan Pablo Valencia
Art Director - Juan Pablo Valencia
Art Director - Doniyor Mamanov
Copywriter - Juan Pablo Valencia
Account Director - Rustem Sadvakaskov
Regional Digital Director - Tarlan Useynov
Digital Media Manager - Oleg Kozyrev
PRODUCTION COMPANY: Human
DOP - Editing: Din-Islam Sabyrbay
Producer: Marlen Kapbar
Client: UNILEVER
Ece Bagatur | Marketing Director
Anna Panina | Brand Manager
Olga Mert | Senior Brand Manager
Margarita Khon | Senior Assistant Brand manager
