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Air Canada: Our Time by FCB

Agency: FCB
Client: Air Canada
Date: Feb 2018
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Ryan Reynolds may be a super hero in Hollywood, but to his home country of Canada, he’s the voice of a nation. Reynolds returns in a second spot to voice Air Canada’s ad featuring the diversity of the country’s Olympic athletes.

On the heels of flying 750 members of the Canadian Olympic Team to PyeongChang, South Korea for the Winter Olympics, Air Canada celebrates Team Canada with the launch of a new ad, titled ‘Our Time,’ which will be featured during the broadcast of the opening ceremony.

The ad portrays values of multiculturalism, compassion and equality as it shows Canadians doing very Canadian things, like playing hockey and skiing. It then turns to display the diversity of its citizens and athletes, as Reynolds says “we find strengths in our differences,” and voices unity for all Canadians, a call to all to bring people of diverse backgrounds together.


Client: Air Canada

Agency: FCB Canada

Director: Kevin Foley

Production: Steam Films

Editing: Married To Giants

Colour + Online: Alter Ego

Audio: Six Degrees