Two in five households headed by Americans age 55-64 have no assets saved for retirement, according to the National institute on Retirement Security. To help address this savings shortfall, AARP and the Ad Council are launching a Saving for Retirement campaign to empower people to take control of their financial futures.
The integrated PSA campaign, created pro bono by FCB New York, will remind consumers they have already demonstrated the financial savvy it takes to tackle this challenge, and a new interactive online resource at AceYourRetirement.org will provide personalized tips to inspire them to take action.
Taking an encouraging and empowering tone, the PSAs celebrate financial milestones and successes these savvy consumers have already aced — from home ownership and vacation planning, to financing a child’s education — and urge them to apply that same financial know-how and gusto to get on track with their retirement savings with tips from AceYourRetirement.org.
The new creative will run in donated time and space, per the Ad Council’s model. They are available in TV, radio, print, outdoor and digital formats nationwide.
Agency: FCB NY
Clients: AARP and the Ad Council