Farmers Insurance: Am I in a Farmer's Ad?

The latest spot from Farmers Insurance highlights the power of its recognizable mnemonic.

Many are familiar with the countless strange and seemingly unbelievable claims Farmers has seen. In each of the latest “I’m in a Farmers commercial” ads, the famous jingle interrupts people going about their day, making them realize that they’re in a Farmers ad and things are about to go awry. Chaos ensues and a Farmers claim unfolds. Each ad continues to help demonstrate that Farmers knows a thing or two because they’ve seen a thing or two.

Farmers data indicates a spike in viewers’ attentions upon hearing the Farmers jingle. By integrating the jingle early on in the ads, along with the layering of suspense, humor, and brand awareness, viewers are provided with fresh sound-on environments and placements, such as digital pre-roll and mid-roll, as well as in-stream on Facebook and Instagram.