Farfetch: The Perfect Match

Farfetch, the global destination for modern luxury presents its latest global brand campaign The Perfect Match #onlyonfarfetch.

Unfolding through a multi-layered narrative, 'The Perfect Match' shows how Farfetch works and what it enables: giving millions of customers around the globe access to the world’s best fashion boutiques, retailers and brands. At a time when physical retail has been challenged, the campaign reminds us of the influence of independent boutiques - and of the passion, individuality and curation they represent.

A multimedia series of portraits and films, all shot remotely across five continents during lockdown by photographer and director Frank Lebon and styled by Max Pearmain, tells the uplifting stories behind six very different shopping experiences.