Cancer@Work - The Unstoppable Résumé by FamousGrey Paris
After a first major campaign, Cancer@Work and FamousGrey Paris have devised a device to help cancer patients find their place in the professional world thanks to a new campaign entitled The Unstoppable Résumé.
Cancer@Work has chosen to give former patients the opportunities to re-enter the labor market, by creating The Unstoppable Résumé.
Nowadays, the recruiting world is more and more computerized: 95% of large companies and 50% of SMEs use recruitment software called ATS (Applicant Tracking System). This software is programmed to analyze CVs. They cross-reference dates or ranges of experiences and search for specific keywords. Therefore, they are able to exclude a CV that contains a period of inactivity like a recovery period. For people affected by cancer, finding work is extremely complicated because of the blank space left by the disease on their CV.
To give cancer patients as much chance as other candidates to get interviews, Cancer@Work has created an online platform called The Unstoppable Résumé.
By connecting on unstoppableresume.com with their LinkedIn account, cancer patients can automatically generate a CV that transforms this blank space that could exclude them from the process into a strength. This period is filled with a text that contains the skills they developed during their fight against cancer. Written in white on white, this text, invisible to the naked eye, allows CVs generated via the platform to pass through the filters of recruiters’ software.
Managers: Anne-Sophie Tuszynski, Nathalie Presson, Jeanne Laversin
Agency: FamousGrey Paris
President: Marc Fauconnier
Managing Director: Bénédicte Muller
Executive Creative Directors: Romain Repellin & Régis Boulanger
Artistic Director: Bertille Vermot
Copywriters: Jean Estauver, Alexandre Dufayet
Strategic Planning Director: Guillaume Bilheude
Strategic Planner: Lucas Scotti
Business Director: Laurence Cormier
Project Manager: Lucie Latrobe
Production Manager: Adam Araujo
Director: François-Xavier Repellin
Cameraman: Florian Henry
Video Editor & Motion Designer: Olivier Caunes
Webdesigner: Grégoire Mirandel
Website Developer: Fabien Clerc
Sound Production: Lamaisondeproduction