GAME: Trade More, Spend Less by Family

Agency: Family
Client: GAME
Date: Mar 2018
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Family, Shorlist Media's in-house content studio, has created its first TV ad for retailer Game to support its trade-in message where customers can trade in second-hand games, consoles and phones. The ad win comes after a successful 2017 partnership with Game that ran over ShortList and Mr Hyde channels.

The 30-second film will air from 23 March on the C4 network, Dave and BT Sports and will reach an estimated 33.2% of UK adults.

The spot coincides with the launch of Game's upcoming comedy gaming programme Playing for Time, hosted by Rob Beckett, which will air on C4 on 30 March.


Editorial Director: Phil Hilton

Original Creative Concept: Tristan Cross

Creative Director: Matt Phare

Strategy and Development Director: Tim Ewington

Head of Original Video: Patrick Burch-Lovell

Group Entertainment Director: Liz Harriott

Director: Matt Holt

Executive Creative Director: Jay Pond-Jones

Executive Producer: Dom Delaney

Producer: Rebecca Hewett

Production Manager: Ellie Braine

Production Coordinator: Nina Shahmalekpur

Offline Editor: Stef Abington