Family, Shorlist Media's in-house content studio, has created its first TV ad for retailer Game to support its trade-in message where customers can trade in second-hand games, consoles and phones. The ad win comes after a successful 2017 partnership with Game that ran over ShortList and Mr Hyde channels.
The 30-second film will air from 23 March on the C4 network, Dave and BT Sports and will reach an estimated 33.2% of UK adults.
The spot coincides with the launch of Game's upcoming comedy gaming programme Playing for Time, hosted by Rob Beckett, which will air on C4 on 30 March.
Editorial Director: Phil Hilton
Original Creative Concept: Tristan Cross
Creative Director: Matt Phare
Strategy and Development Director: Tim Ewington
Head of Original Video: Patrick Burch-Lovell
Group Entertainment Director: Liz Harriott
Director: Matt Holt
Executive Creative Director: Jay Pond-Jones
Executive Producer: Dom Delaney
Producer: Rebecca Hewett
Production Manager: Ellie Braine
Production Coordinator: Nina Shahmalekpur
Offline Editor: Stef Abington