CarLotz: Soft Jazz Baby and Essential Drool by Familiar Creatures

Client: CarLotz
Date: Apr 2019
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Customers of Virginia-based used car retailer CarLotz can have it both ways when car shopping, with savings and convenience. They also apparently have some unique family members, according to a campaign that features a dog that drools lavender oil and a baby who cries in a soothing smooth jazz.

The campaign, by Familiar Creatures, centers on people who are getting the best of both worlds. In ‘Essential Drool,’ a woman collects the drool from her bulldog and says that it can be bottled and diffused like fresh lavender scent. Another woman revels in the fact that her baby is both cute and when it cries, it sounds like a smooth jazz combo.

Used car buyers and sellers historically have had two choices: choose between the more lucrative yet dicey world of online classifieds, or the more reliable, yet questionable, savings of a dealership. The campaign shows that CarLotz is different

Credits

Director: Craig Brownrigg of Hungry Man

Director of photography: Don Davis

The EP, Frank: Danielle Kappy

Line producer: Josh Rothfield

Editor: Ryan Hunt at Married to Giants

Branding director at CarLotz: Elizabeth Maksim.

Familiar Creatures:

Dustin Artz, co-founder/CD

Justin Bajan, co-founder/CD

Steph Shaw, Head of accounts