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Sony: Balls by Fallon

Agency: Fallon
Client: Sony
Date: Feb 2017
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A quarter of a million bouncy balls were used for Fallon’s memorable Sony Bravia campaign from 2005.

Bringing to life the brand’s tagline ‘Color like no other’, the commercial sees thousands of multi-colored balls take over the hilly streets of San Francisco.

Set to the soundtrack of Jose Gonzales’ dreamy Heartbeats, the award-winning campaign still inspires Sony ads to this day.

Gold, Silver, Shortlist (Clio Awards 2006)

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