The Drum Awards for Marketing - Extended Deadline

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Agency: Fallon
Client: SKODA
Date: Feb 2017
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After establishing the engineering qualities of its brand over the past 10 years, Skoda is now looking to bolster its perception as a premium brand and its advertising has made a shift to reflect that with a Bradley Wiggins-fronted ad that suggests its drivers – like the cyclist – are ‘driven by something different.’

Credits

Executive creative director: Nick Bell

Art director: Ryan Delaney

Copywriter: Emma Thomas

Chief executive officer: Gareth Collins

Head of planning: Jason Knight

Planning director: Henry Kozak

Group account director: Carolyn Cho

Senior account manager: Hannah Nathan

Head of integrated production: Jonathan Davis

Producer: Jane Rattle

Director: Martin Krejci

Production company: Stink Films