SToK Cold Brew: advert-body-2 by Fallon Minneapolis
- Location:
SToK, creators of cold brew coffee, has brewed up a new way to hype up your life. Introducing the SToK experience - a personalized hype-music video that enlists Grammy Award-winning rapper and the King of Hype, Lil Jon, to get people pumped.
The coffee-nated STok experience starts at stokyourself.com where viewers can check out Lil Jon's exclusive hype-music video. And it's about to get personal.
This customizable experience allows you to insert your own name and activities - curating your own personal hype-music video, whether you're going to work or to #WERRRK.
Credits
CREDITS
AGENCY: Fallon Minneapolis
Campaign: SToK “Lil Jon Hype”
Client: SToK Cold Brew
Chief Executive Officer: Mike Buchner
Managing Director: Rocky Novak
Executive Creative Director: Patrick Figueroa
Art Director: Boris Opacic
Art Director: Matt Terrell
Copywriter: Zack Carlstrom
Designer: Matt Curtis
Head of Integrated Production: Pat Sidoti
Producer: Patrick Gantert
Sr. Business Affairs Manager: Brendan Lawrence
Director of Strategy: Julianna Simon
Group Planning Director: Chad Koehnen
Director of Digital: Greg Swan
Associate Director of Digital: Carter Jensen
Group Account Director: Jordan Hoffarber
Account Director: Suzy Langdell
CLIENT: SToK Cold Brew
President, Plant-Based Food & Beverages and Coffee Creamers & Beverages, Danone North America: Carlos Veraza
VP Consumer Engagement & Design: Dan Hamilton
Marketing Director: Lindsey Morgan
Director, Consumer Engagement: Sam Gansebom
Associate Brand Manager: Jessica Holland
Integrated Marketing Manager: Gretchen Offenhauser
Integrated Marketing Associate Manager: Emily Schell
Integrated Marketing Specialist: Marie Catallo
External Communications, Senior Manager: Nancy Fishgold
PRODUCTION: Prettybird
Director: fourclops
Co-Founder/Executive Producer: Kerstin Emhoff
Vice-President/Executive Producer: Ali Brown
Executive Producer: Derek Richmond
Line Producer: Alana Mitnick
Director of Photography: Kevin Phillips
Production Designer: Chris Schmitt
Costume Designer: Haley McCune
POST PRODUCTION: Chimney
Managing Director: Filip Kiisk
Producer: Sabrina Harrison
Editor: Marcus Kullgren
Colorist: Vincent Taylor
VFX Supervisor: Petter Lindholm
2D Artists: Simon Backlund, Felix Thedeby, Petter Lindholm
3D Artists: Martin Tornestedt, Mike Townshend, Guilherme Todorov, Tulio Inoue
TEASERS POST PRODUCTION: Charm School/Volt Studios
Charm School
Director of Charm School Production: Julie Ruddy
Editor: Steven George
Producer: Patrick Gantert
Volt
Flame Artist: Pete Olson
Executive Producer: Amanda Tibbits
Producer: Kat Naden
INTERACTIVE: PRETTYBIRD/Particle3
Interactive Director: fourclops
Digital Production: Particle3
Executive Producer: Lihu Roter
Account Manager: Dania Tatanaki
Interactive Producer and UX: Gal Shaya
Digital Producer: Efrat Kariv
Lead Developer: Tal Dinovich
Front-end Developer: Denis Dariamov
IT and Security: Vadim Toptunov
Voice Synth Technology: VocaliD
CEO: Rupal Patel
VP, Research & Technology: Geoff Meltzner
VP, Engineering: James Piechota
Speech Technologist: Markus Toman
Software Developer: Stephen Rife, Eric Franzen
MUSIC and SOUND DESIGN: SisterBoss
Engineers: Dan Kramer/Dan Jensen
Executive Producer: Annie Sparrows
MUSIC and TRACK DEVELOPMENT: Storefront Music
Partner: Adam Elk
