Massage Envy: advert-body-2 by Fallon
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Massage Envy, a leading provider of therapeutic massage and skin care services, launched its 2019 advertising campaign focusing on educating consumers on the benefits of 'regular massage' as well as routine self-care like stretch and facials as a part of their normal wellness regimen.
'Keep Your Body Working' is the first advertising campaign under the direction of Kathy Collins, who took over the role of chief marketing officer at Massage Envy in July of 2018. Kathy Collins is an industry veteran who served in the same role at H&R Block, successfully elevating both iconic brands and revitalizing them for the modern consumer.
Massage Envy partnered with advertising agency Fallon to create this campaign, which will feature a mix of television, online, radio, digital and social ads. The Minneapolis-based agency was named agency of record in 2018 and has led brand strategy and creative as well as connection planning and social media strategy for this new campaign.
Credits
Patrick Figueroa – Executive Creative Director
Joe Johnson – Creative Director
Jonathan Moehnke – Art Director
Kat Budzien – Producer
Pat Sidoti – Head of Production
Marc Mason – Group Account Director
Kelly Holley – Account Supervisor
Mara Keller – Social Media Strategist
Nick Massahos - Copywriter
Kristoffer Borgli – Director (Furlined)
Matt Berardi – Editor (Cartel)
Ben Freer – Mixer (Eleven Sound)
Mark Gethin – Colorist (MPC)
