Fanatics: Love Never Loses by Fallon

Agency: Fallon
Client: Fanatics
Date: Jul 2016
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Online sports apparel retailer Fanatics has launched its first national advertising campaign. Created by Fallon, the campaign features user-generated content from sports fans across the country. The multi-million-dollar campaign debuted during the 2016 ESPY Awards on ABC. Sports fans are encouraged to submit their "best fan moments" in 30 seconds or less on any social platform with the hashtag #LoveNeverLoses for a chance to star in a national Fanatics commercial later this year.


Chief Creative Officer: Jeff Kling

Creative Director: Jason Bottenus / Matt Heath

Copy Writer: Sean Vij

Director of Production: Andrew Koningen

Director of Account Services: Matt Benka

Account Supervisor: Kelly Holley

Account Manager: Profit Idowu

Rock Paper Scissors

Editor: Adam Pertofsky

Assistant Editors: Annie Rooney / Marjorie Sacks

Producer: Shada Shariatzdeh

A52 / Elastic

Lead Flame Artist: Dan Ellis

Designer / Animator: Earl Burnley

Animator: Steven Do

Producer: Zach Wakefield

Tonefarmer (music)

President & Partner: Tiffany Senft

Founding Partner: Ray Loewy

Executive Producer & Supervisor: Liz Higgins

Arranger: Jared Hunter

Lime Studios

Audio Mixer: Rohan Young

Audio Assistant: Ben Tomastik

Executive Producer: Susie Boyajan

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