Fanatics: advert-body-1 by Fallon
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Online sports apparel retailer Fanatics has launched its first national advertising campaign. Created by Fallon, the campaign features user-generated content from sports fans across the country. The multi-million-dollar campaign debuted during the 2016 ESPY Awards on ABC. Sports fans are encouraged to submit their "best fan moments" in 30 seconds or less on any social platform with the hashtag #LoveNeverLoses for a chance to star in a national Fanatics commercial later this year.
Credits
Chief Creative Officer: Jeff Kling
Creative Director: Jason Bottenus / Matt Heath
Copy Writer: Sean Vij
Director of Production: Andrew Koningen
Director of Account Services: Matt Benka
Account Supervisor: Kelly Holley
Account Manager: Profit Idowu
Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editors: Annie Rooney / Marjorie Sacks
Producer: Shada Shariatzdeh
A52 / Elastic
Lead Flame Artist: Dan Ellis
Designer / Animator: Earl Burnley
Animator: Steven Do
Producer: Zach Wakefield
Tonefarmer (music)
President & Partner: Tiffany Senft
Founding Partner: Ray Loewy
Executive Producer & Supervisor: Liz Higgins
Arranger: Jared Hunter
Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Executive Producer: Susie Boyajan
