Arby’s Core Sandwiches by Fallon
- Location:
The new Arby’s campaign, created by Fallon Minneapolis, features one of the most recognizable voices on television - but this time we can actually see him.
The brand is appealing to a younger generation that may think that the chain is just about roast beef. It is featuring its 17 other sandwiches like the Turkey Gyro and a Reuben, offering a slight pivot in positioning to the extended tagline, “We have the meats...for sandwiches.”
Fallon enlisted actor H. Jon Benjamin, the star of Bob’s Burgers and the cult-favorite Archer. Interestingly, Arby’s made Ving Rhames famous for his voice when he was more known before for his acting. Now it’s possibly the flip, taking a famous voice actor and making him a familiar on-screen actor.
Benjamin acts as head sandwich chef, telling people about the many versions of sandwiches that aren't necessarily roast beef-based, in his deadpan humor, which includes a hilarious take on the Naked Eyes 80s hit 'Promises Promises' done as 'Sandwiches Sandwiches'.
Credits
AGENCY: Fallon
Client: Arby’s
Executive Creative Director: Rick Utzinger
Creative Director: Joanne Torres
Copywriter: Mike Behrends
Art Director: Rob Anton
Group Planning Director: Adam Chorney
Head of Integrated Production: Pat Sidoti
Associate Producer: Kolter Ridge
Director of Business Affairs: Brendan Lawrence
Business Affairs Manager: Mona Morris
Group Account Director: Chris Campbell
Account Supervisor: Payton Gallogly
Account Manager: Sean Donovan
Operations Lead: Hadley Swaggert
PRODUCTION:
Director: Adam & Dave
Managing Director/Partner: Mal Ward
Managing Partner/EP: Marc Marrie
Head of production: Christa Skotland
Producer: Pat Harris
Production Manager: Corey Choat
Dop: Peter Donahue
Production Designer: Noel McCarthy
