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Channel 4 and Google: Businesses We Love by Faithful Hound

Date: Oct 2020
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Channel 4 today has revealed a unique partnership with Google starring Channel 4 presenters Mo Gilligan, Katie Piper and Jimmy Doherty.

The bespoke TV partnership comprises of three, 30-second ads in which Mo, Katie and Jimmy show off their favourite local businesses in support of their high-street communities, at a time that hasn’t been easy for them. Each spot demonstrates how we can all help local businesses by leaving a Google review because ‘the more reviews, the more people are encouraged to go.’

Launching during The Great British Bake Off, the campaign’s special introduction features the broadcaster’s iconic blocks inspired by Google’s instantly recognisable brand colours. In the ad series Mo gets a trim at his long-frequented barbershop, Katie enjoys her favourite garden centre whilst Jimmy seeks culinary tips from his local fishmonger.

The partnership runs until December 2020 and was brokered by 4Sales and OMD UK, whilst Faithful Hound are responsible for the creative.

Credits

Campaign title: Businesses We Love

Creative & Production: Faithful Hound

Director: Chris Faith

Exec Producer: Barty Dearden

DoP: Olly Wiggins

Editor: Jamie Mac

Post Production: 73 East