The Drum Awards Festival - Extended Deadline

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Client: Fairtrade
Date: Mar 2021
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The Fairtrade Foundation joins Climate in Colour to create a powerful new infographic exploring how the climate crisis is impacting the farmers who grow our food. The images are released for the annual Fairtrade Fortnight campaign (22nd February – 7th March) which platforms the voices of and issues facing the farmers we work with.

Climate in Colour, founded by Climate Researcher and activist Joycelyn Longdon, is a platform which makes climate change conversations more accessible and diverse. Joycelyn worked with the Fairtrade Foundation and illustrator Chioma Ince and animator Tom Allen on a 10-slide infographic for Fairtrade Fortnight.

This year, Fairtrade Fortnight focuses on how climate justice means justice for farmers and workers.

Farmers and workers in agricultural communities in low-income countries have contributed the least to the climate crisis, yet they are among the world’s most vulnerable. Millions of farmers around the world continue to earn less than £1 a day, despite working gruelling hours, exposed to the volatility of global markets balanced in favour of powerful businesses.