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Facebook: More Together, Ready to Rock

Client: Facebook
Date: Feb 2020
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With the help of Rocky legend Sylvester Stallone and comedian Chris Rock, Facebook’s Super Bowl campaign highlights Facebook Group members and celebrates the power of people coming together through shared interests and experiences, to drive home the message that “whatever you are into, there is a Facebook Group for you.”

The campaign includes: a 60-second TV spot airing in fourth quarter of the game; YouTube Masthead and additional high-profile digital takeovers running all day on SB gameday (NFL.com, Hulu AdBlitz, Allrecipes.com, etc); comprehensive social, On-Platform, and Off-Platform campaign with teasers and OLV; Groups-focused OLV running On-Platform and Off-Platform after SB. Digital-OOH takeover in NYC on 3 Feb.

This Super Bowl ad is part of Facebook’s year-round, 'More Together' campaign, which celebrates the power of Facebook Groups to bring together people from different backgrounds over shared interests and experiences. The 'More Together' campaign is a reflection of moments of joy, connection and belonging that we see people share in Facebook Groups every day. We bring this to life in stories inspired by real people for the Super Bowl.

“More Together” will also have a presence at The Oscars. The creative will continue to highlight a breadth of groups that are a reflection of the moments of joy, connection and belonging that we see people share in Facebook Groups every day.

Teasers for the first Super Bowl ad showed Chris Rock doing pushups and lighting off a large toy rocket, while other teasers show people collecting rocks, rocking in rocking chairs and other rock-related fun.

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