The Drum Awards Festival - Official Deadline

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Client: Meta
Date: May 2019
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With a redesigned the Groups tab, Facebook says it has “made discovery better than ever.” To celebrate people on Facebook who participate in Groups and encourage others to find a new group, the company is rolling out a new marketing campaign in the US on May 6. The campaign, ‘More Together’, shows how people from different backgrounds can come together over shared interests and experiences, all through Facebook Groups.

The first chapter of the ‘More Together’ campaign tells the stories of dozens of Groups that illustrate Facebook’s notion that “when people with different backgrounds come together to share advice, support and inspiration, we all can do more together,” according to a release. People who have started or belong to groups for dads, moms, dogs, barbecue fans, taco lovers and motorheads will be some of those featured.

The campaign will first launch in the US and will include television and on and off-platform digital advertising, out-of-home marketing, and media partnerships. ‘More Together’ will continue throughout the year, highlighting more stories that demonstrate connections through other Facebook products.