The Drum Awards for Marketing - Extended Deadline

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Client: Meta
Date: Jun 2021
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Facebook has releasing a social-first video featuring Tina Knowles-Lawson which highlights her family’s deep connection with Juneteenth, their Texas roots and family memories. It also showcases the beauty of how Black Americans embrace freedom as part of the holiday.

As part of the Juneteenth push, Facebook has pledged to support Black business owners and creators. This June, it says it will continue to honor their long term commitment to the Black community by elevating joy and also reaffirming the commitment through programming and partnerships that accelerate business growth and advancement for the Black business community.