Facebook: Ilaiyaraaja's musical journey
Facebook India and entertainment content platform, Arre have collaborated with music composer, Ilaiyaraaja to roll out a digital first film where he will be narrating his musical journey to his fans.
The film will play first on Facebook and Instagram and Arré. Arre will further use this opportunity to expand the reach of its newly launched music platform, Arre Earworm. Marketing services company, Mindshare's content solutions arm Content+ will act as a strategic partner to amplify the reach.
Brand - Facebook India
Strategic partner - Mindshare