Made.com: Live Unboxed by Fabula

Made.com, the furniture retailer, has launched a new brand platform and campaign seeking to upturn lifestyle category clichés and show how its customers really live.

The new “Live Unboxed” platform is the first work for the brand by Fabula and initially launches with a campaign spanning print, online and social media across the brand’s Instagram and Facebook channels.

The creative executions show scenes in the home played out in unexpected ways. One shows a party taking place in a living room furnished with Made.com pieces, with the words: “I don’t stay in. I stay up.” Another shows two women playing table tennis on a Made.com dining table with the line: “I don’t serve. I play.”