MAXON: advert-body-1 by f°am Studio

Visual trend lab and brand image consultancy F°am studio has unveiled the advanced features of Cinema 4D Release 20 (R20), a breakthrough version of Maxon's iconic 3D design and animation software. Its short film 'Influencers' was commissioned to highlight the advanced features and streamlined workflows of the next evolution of Cinema 4D.

Cinema 4D is the perfect companion to this way of seeing and experiencing the world and enables f°am studio to translate this visually. It encourages a design-centric and playful exploration, enticing F°am to take advantage of any new angles and unique perspectives that arise unexpectedly as they create.

Inspired by the concepts of kami and animism, the film gradually reveals a vibrantly animated world that usually goes unseen. The more we watch, the more we see the influences that alter the life we live. Music and sound by creative audio studio Antfood drives unexpected surprises that keep rolling into view: a multi-colored whatchamacallit transforms with a pop, while a glass-like prism moves about with illuminated tentacles. With 'Influencers,' F°am delivers an exploration of Cinema 4D’s groundbreaking update with a puzzling and delightful exercise in unbridled creative abundance.