Agency: Eyebolls
Clients: UEFA , Disney
Date: Feb 2020
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Scottish creative production studio Eyebolls has produced the launch film for UEFA and Disney’s new initiative, Playmakers.

Working closely with creative agency Frame, the studio produced both the live action and animation aspects of the film, which promotes the radical European-wide grassroots programme and is inspired by Disney films and characters.

The initiative – which targets girls aged five to eight to increase participation in women’s and girl’s football – launches with a film that sees a group of young girls taking part in a Playmakers session. Featuring voiceovers of why they choose to play football, the children’s actions are enhanced with added animations such as stars, lightning bolts, and trails of smoke as they learn football through play and storytelling.

Credits

Agency: Frame

Creatives: Callum Robertson & Simon Parker

Creative Services Director: James Pais

Director: Richard Oliver

Exec Producer: Victoria Watson

Producer: Bethan Leckie

Production Manager: Italia Bianco

DoP: Gavin White

Steadicam Op: Sean Corbett

Drone: Aerial Frontiers

1st AC: Michael Neal

2nd AC: Keir O'Donnell

DIT: Ian Marrs

Sound: Robert McDougall

Gaffer: Mark Ritchie

Stylist: Karen J Shields

Runner: Calum Duff

Cast: Mount Florida Primary School & Karen McConnell, Scottish FA

Location: Toryglen Football

Stills Photography: Joe Connolly

Assistant: Ed Hay

Illustration & Animation: Jenny Jokela

VFX: Saul DeMoritz & Thomas Selway

Colourist: Mark Horribon, Big Buoy

Sound Design & Mix: John Vick, Finiflex Recording Studio