Experian: Boost

A commercial campaign for the first-of-its-kind financial product, Experian Boost.

The multi-spot campaign for Experian Boost drives home the fact that, for the first time ever, consumers can instantly raise their credit scores, allowing them to take control of their credit like never before.

The commercial features a hero on a mission, leading a herd of purple-spotted cows, who teaches a stranded driver that, by using Experian Boost, he could improve his credit scores and purchase a new pickup truck. The friendly advice is underscored by the herd’s cry of “Booooost” that follows their leader’s every mention of “Experian” in the commercial.