The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Date: Dec 2017
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Expedia rolled out its 'Be Pleasantly Surprised' campaign to urge customers to experience new thing. The ad conceptualized by Taproot Dentsu opens with a couple on brach with the girl trying to convince the boy to stand and not leave. The boy is seen resisting and whining and then suddenly the wave washes over them. All of a sudden the boy seems to be enjoying the feeling and realizes that it was a good experience.

Credits

Agency -Taproot Dentsu