The Drum Awards for Marketing - Extended Deadline

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Client: Eurosport
Date: May 2018
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Eurosport’s Summer Playlist campaign connects the two biggest passion points on the planet – music and sport – to promote the sports channel’s summer schedule and the 'whenever-wherever' feature of its OTT streaming and catch-up service, Eurosport Player.

The creative inspiration was driven by Eurosport’s understanding of fan behaviour and centres on the popularity of creating music playlists to listen to while travelling and to share with friends.

The creative is underpinned by the creation of a Eurosport 'Summer Playlist' ad spot which features an original soundtrack Heat Up The Score composed by Mr Clean featuring Kelli and Mansa Wakili, exclusively for Eurosport. The track samples the sounds of 10 separate sports set to feature on Eurosport over the summer, including; Formula E, tennis, athletics, superbikes, cycling, football, racing cars and swimming – fuelling the passion of sports fans for the summer ahead.

Credits

David Bernard-Bret, marketing director, Eurosport

Guillaume Mouillé, creative director, Eurosport

Ilaria De Gregorio, copy strategy, Eurosport

Boris Vassallo, director, HVH Films

Production, HVH Films

Music, Mr Clean