IBM Watson: Fantasy Football by ESPN

Agency: ESPN
Client: IBM Watson
Date: Sep 2019
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Fantasy football team owners spend seven hours each week setting lineups and trading players to field the most competitive team. While the New York Giants aren’t guaranteed to win the Super Bowl, fantasy players can always count on insights from IBM Watson to help with decision making so they can enjoy each gameday.

Instantly analyzing millions of data sources daily on more than 1,900 players across 32 teams, IBM Watson surfaces information compounded with traditional stats and analyst commentary to ensure team owners are armed with the most complete, data-based information.

To showcase the length experts go to in order to capture up-to-the-minute intel for fantasy football players, IBM today unveils “ESPN Fantasy Football with IBM Watson,” a campaign featuring four, 15 second digital spots highlighting how IBM Watson helps people make informed decisions to overcome information overload, personal bias and injuries.

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