To get people pumped for Monday Night Football, ESPN is airing a new MNF campaign, depicting the challenges fans go through on Mondays before they can settle in and enjoy Monday Night Football.
The first spot focuses on an office worker attempting to get through his 9-to-5 job, carrying the ball past Monday meetings, spinning away from water cooler talk, and stiff arming the boss on his way to a recliner in front of a TV, all to the tune of the Mamas and Papas ‘Monday, Monday.’
Future spots will include dramatic depictions of a doctor, a student/barista and a construction worker as they gain yardage toward Monday night, with encouragement from MNF’s Sean McDonough and Jon Gruden. The campaign was created by ESPN’s CreativeWorks group.
Agency: ESPN Creative Works
Creative Director: Jay Marrotte
ACDs: Paul Meehan, Genta Nakahara